Our guest is Yasemin Cenberoglu, who was the first designer to work on Microsoft’s Copilot, all in secret, before the world was exposed to ChatGPT for the first time.
Yasemin is a Principal Design Manager at Microsoft, leading the Copilot product for Teams Meetings, Calling, and Devices. She’s the first designer to shape what Copilot is today. Previously, she served as the Director of Design at Digitalist. Yasemin is an advisory board member at IDEA School of Design at Capilano University. She studied in Germany and then at Cal State, in the Bay area.
00:49 Yasmin's Background and Role
02:09 Design Differences: Europe vs North America
03:44 Service Design Methodologies
03:58 Co-Creating with OpenAI
04:38 Blueprints and Customer Journeys
05:27 Rapid Prototyping and Testing
06:20 Reconnecting with Yasmin
07:06 The Excitement of Innovation
10:04 Defining Value Drivers
11:50 Building High-Level Scenarios
12:49 Managing Feasibility and Vision
15:53 Lessons Learned from GenAI
21:05 Testing and User Feedback
22:51 Iterative Design and AI
31:52 Building Trust in AI
34:12 Service Design in AI
39:11 Deciding Between Co-Pilot, Agent, or Chatbot
43:41 Future of Assistive Software
47:27 Advice for Aspiring AI Designers
Episode is hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/
Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/
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Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI